A Summer’s Afternoon captures the warmth and ease of sun-soaked days and garden gatherings. With a citrus-inspired palette set against fresh blue skies, the art direction embraced vibrant colour, dappled sunlight, and lush greenery to create a mood that felt effortless, elegant, and distinctly summery.
 

My role:
Art direction, storyboarding, model casting, on-set direction (location), and stills production.
 

Additional oversight:
Styling, hair & makeup, and visual merchandising.

Campaign rollout:

Assets delivered across OOH, social (organic and paid), digital platforms, and in-store POS