Timeless Traditions is a celebration of family, connection, and the warmth of the festive season. Set in a grand country manor, the focus was on capturing authentic moments between a multi-generational family — evoking the joy, nostalgia, and sentimentality that define Christmas. The art direction embraced classic festive elements like twinkling lights and evergreen wreaths, brought to life through a rich palette of deep reds, forest greens, gold accents, and warm neutrals.

​

My role:
Art direction, storyboarding, model casting, on-set direction (location), and stills production.

​

Additional oversight:
Set dressing, styling, and hair & makeup.

​

Campaign rollout:
Assets delivered across OOH, social (organic and paid), digital platforms, and in-store POS.